Brand Attributes
Also known as core values, brand attributes represents the essence of the brand. Brand attributes are a set of characteristics that identify the physical, character and personality traits of the brand, similar to the attributes that allow us to consistently identify individuals.
Accessible
- Approachable, friendly, attentive, convivial, genial, welcoming, propitious, helpful, companionable, gracious, helpful, kind, warm, sincere
- Collaborative, synergetic, cooperative, unified, concerted, co-acting
- Smart, talented, bright, astute, effective, keen, resourceful, adept, intelligent, nimble, proficient, skilled, capable, accomplished
- Unbounded, vast, unrestricted, limitless, infinite, unfettered
The New Midwest
- Practical, constructive, pragmatic, solid, utilitarian, realistic, empirical, rational, sensible
- Focused, centered, engaged, purposeful, thoughtful, serious, critical, passionate, foundational
- Hard-working, energetic, effective, progressive, assiduous, dynamic, energetic, industrious, persevering, enterprising, fastidious, determined, diligent, tireless, untiring, studious, earnest, enthusiastic, resolute, steady, eager, enthusiastic, impassioned, ardent, devoted, serious, thoughtful
- Surprising, remarkable, extraordinary, bold, daring, undaunted, intrepid, courageous, confident
- Authentic, genuine, trusty, reliable, honest, ethical, sincere, forthright, scrupulous, straightforward, undisguised, honorable, grounded
- Modest, prudent, unpretentious, reasonable
Lifelong Family
- Loyal, allegiant, steadfast, devoted, allegiant, truehearted, orange & blue, spirited
- Socially responsible, accountable, conscientious, sensible
- Encouraging, supportive, hopeful, promising, spiriting, dependable, solid
More Information
Contact Bridget Jamieson at 333-5010 or bmj@illinois.edu or Joel Steinfeldt at 333-0420 or jsteinfe@illinois.edu.
