On July 7, 2008, the Chancellor and Provost asked all campus units to:
- Phase out the use of campus unit logos
- Use only the campus logos
- Refer to campus units with text only, and
- Use a comprehensive visual identity.
- The campus logos must remain as originally drawn and proportioned and cannot be modified.
- A buffer zone of at least one-third of the height of all versions of the I Mark, Illinois logo, or Urbana-Champaign logo must appear between the logo and other design elements. A buffer zone larger than one-third of the height of all versions of the logo is strongly preferred.
- Designers should not place design elements in close proximity to the I Mark, Illinois logo, or Urbana-Champaign logo in an attempt to make the two appear to be a unit.
- The I Mark must appear on the cover of all publications.
- Either the Illinois logo (preferred) or Urbana-Champaign logo must appear inside the publication.
- Campus units can meet both guidelines by simply placing the Illinois logo or the Urbana-Champaign logo on the front of publications.
- The I Mark and the text "University of Illinois at Urbana-Champaign" or "Illinois" must appear prominently on the home page of all campus units. The I Mark must be linked to the campus Web site home page at http://illinois.edu. Campus units can meet all of the guidelines by simply placing the Illinois logo (preferred) or the Urbana-Champaign logo on their home page and linking it to http://illinois.edu.
- Include the text "Illinois" or "University of Illinois at Urbana-Champaign" in the title field of the home page after the name of the campus unit.
- Use the campus favorites icon.
PowerPoint and Keynote Presentations
The I Mark and the text "University of Illinois at Urbana-Champaign" should appear prominently on the first page of PowerPoint and Keynote presentations. New campus templates are available for use but are not required.