University of Illinois at Urbana-Champaign

Identity Standards, Illinois

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Overview

On July 7, 2008, the Chancellor and Provost asked all campus units to:

  • Phase out the use of campus unit logos
  • Use only the campus logos
  • Refer to campus units with text only, and
  • Use a comprehensive visual identity.

The only exceptions are campus units that are identified as sub-brands, independent brands, consortia, and external partnerships. Read the Chancellor and Provost's request.

Guidelines

General

  • The campus logos must remain as originally drawn and proportioned and cannot be modified.
  • A buffer zone of at least one-third of the height of all versions of the I Mark, Illinois logo, or Urbana-Champaign logo must appear between the logo and other design elements. A buffer zone larger than one-third of the height of all versions of the logo is strongly preferred.
  • Designers should not place design elements in close proximity to the I Mark, Illinois logo, or Urbana-Champaign logo in an attempt to make the two appear to be a unit.

View the general guidelines.

Print

  • The I Mark must appear on the cover of all publications.
  • Either the Illinois logo (preferred) or Urbana-Champaign logo must appear inside the publication.
  • Campus units can meet both guidelines by simply placing the Illinois logo or the Urbana-Champaign logo on the front of publications.

View detailed guidelines.

Web

  • The I Mark and the text "University of Illinois at Urbana-Champaign" or "Illinois" must appear prominently on the home page of all campus units. The I Mark must be linked to the campus Web site home page at http://illinois.edu. Campus units can meet all of the guidelines by simply placing the Illinois logo (preferred) or the Urbana-Champaign logo on their home page and linking it to http://illinois.edu.
  • Include the text "Illinois" or "University of Illinois at Urbana-Champaign" in the title field of the home page after the name of the campus unit.
  • Use the campus favorites icon.

View detailed guidelines.

PowerPoint and Keynote Presentations

The I Mark and the text "University of Illinois at Urbana-Champaign" should appear prominently on the first page of PowerPoint and Keynote presentations. New campus templates are available for use but are not required.