The Illinois Brand

This section contains a message from the Chancellor and Provost regarding the importance of having standards for the Illinois brand. It also contains information about:

• why campus units, the University, and stakeholders are best served by using one core brand
• the brand architecture for the campus
• a rubric, or questions used to determine where organizations fall in the brand architecture
• how effective brand management protects the integrity of the University's core missions
• how the University manages the different types of partnerships on campus
• how consortia and external partnerships are managed
• what a visual identity is and how to use it effectively
• what is and isn't a logo
• the value of the I Mark and campus logos
• a history of how the Illinois Story was condensed into the visual shorthand of the I Mark and campus logos.