Lindstrom, Martin. Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound. New York: Free Press, 2005.
Mollerup, Per. Marks of Excellence. London: Phaidon Press Ltd, 1997.
Neumeier, Marty. The Brand Gap. Berkeley: New Riders, 2006. View slideshow.
Neumeier, Marty. Zag. Berkeley: New Riders, 2006.
Vaid, Helen. Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity. New York: Watson-Guptill, 2003.
Walker, Rob. Notes from the Brand Underground. New York Times Magazine July 30, 2006 ed. New York: New York Times, pp. 28-33, 55-56.
Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. 2nd ed. Wiley, 2006.
Marty Neumeier of AIGA and Neutron LLC; John Tubbs, College of ACES; Kathy Reiser and Rick Atterberry, University of Illinois Extension; Sharla Sola, Institutional Advancement, Morgan Johnston, Printing Services; Doug Burgett, Office of Admissions and Records; Marty Kaufmann, Division of Intercollegiate Athletics; Steve Anderson, Office of University Counsel; Jan Slater, College of Media; Ineke Caycedo, Educational Marketing Group, Inc.; Tina Prow and Jim Vattano, College of Engineering; and Matt Childress, Office of the Chancellor.