Branding Guidelines for Mobile Applications

Those developing official university software applications for mobile devices such as smartphones and tablet computers should follow these guidelines.

Apps Developed for Research or Instructional Purposes

Apps created for research and teaching purposes are not bound by these guidelines unless the app is made available for download or will be shown to external audiences.

Use a Campus Logo

The Illinois logo or the Urbana-Champaign logo with the trademark symbol must appear either on the app start-up screen or on a credits screen. The Illinois logo is preferred.

Keep a buffer zone of at least one-third of the height of the logo between the logo and other design elements on the page - more space is preferred.

Download the campus logos with the trademark symbol.

Use of the I Mark as Home Screen Icon

The official campus mobile app, currently available in Google Play for Android devices and in the Apple App Store for iOS devices, uses a modified version of the I Mark as the icon that appears on home screens.

Other applications developed at the university should use an icon that is indicative of the function of the app.

Campus Resources

• Information about how the Office of Technology Management helps support app development at Illinois.
• OTM's list of Illinois apps.
• A list of apps related to the campus as well as other resources are available on the Mobile Computing Group's website.

Copyright Statement

Developers are encouraged but not required to include the statement "©YEAR University of Illinois Board of Trustees" on the start-up screen or on a credits screen. Read more information about copyright statements.

Consortia and External Partners

Members of a consortium or campus units in an external partnership that are developing apps should follow these guidelines.