Celebrating our Sesquicentennial 1867–2017

University of Illinois at Urbana-Champaign

Identity Standards, Illinois

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Please use the new guidelines at brand.illinois.edu

Logo Guidelines

There are four subsections:

General Guidelines ENTER >>

Information about the versions of the I Mark, Illinois logo and Urbana-Champaign logo, the use of the trademark and registered trademark symbols with the I Mark, the buffer zone for logos, and official uses. It also contains information about the correct and incorrect use of the campus logos and the official colors and typefaces.

Print ENTER >>

Information about the use of the Block I Wordmark and Block I logo and how the Affirmative Action, Equal Opportunity Employment statement should appear.

Web ENTER >>

Contains guidelines for home pages and all newly created pages.

Other Media ENTER >>

Guidelines for PowerPoint presentations, video, signs, vexilla, gonfalons, and the use of the Block I on the physical campus.